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The Pros & Cons of Corporate Blogging.

To blog or not to blog is the question I find clients asking themselves today. Many corporations and small business alike are recognizing the potential value of blogging, but are maybe not quite ready to take the leap themselves, whether they just don’t have the time to invest in it themselves, or they don’t consider themselves the blogging type. Whatever the reason may be it maybe useful to look at all the facts. Smashing Magazine recently published an article along with many examples of corporate blogs outlining some of the benefits as well as some known issues to business blogging. If you’re sitting on the fence about the subject or have never even considered a blog for your business (or maybe you have, but your boss needs a bit of convincing) it’s definitely worth a read.

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|| Posted on 20th August 2009

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